The Mating Crisis Among Educated Women

David Buss at Edge:

Every year, more women than men become college-educated. The disparity is already prevalent across North America and Europe, and the trend is beginning to spread across the world more widely. At the University of Texas at Austin where I teach, the sex ratio is 54 percent women to 46 percent men. This imbalance may not seem large at first blush. But when you do the math it translates into a hefty 17 percent more women than men in the local mating pool. Speculations about reasons range widely. They include the gradual removal of gender discrimination barriers and women’s higher levels of conscientiousness (relative to men’s) that translate into better grades and superior college app qualifications. Whatever the causes turn out to be, the disparity is creating a dramatic and unintended mating crisis among educated women.


…Most women are unwilling to settle for men who are less educated, less intelligent, and less professionally successful than they are. The flip side is that men are less exacting on precisely these dimensions, choosing to prioritize, for better or worse, other evolved criteria such as youth and appearance. So the initial sex ratio imbalance among educated groups gets worse for high achieving women. They end up being forced to compete for the limited pool of educated men not just with their more numerous educated rivals, but also with less educated women whom men find desirable on other dimensions.


…What are the potential solutions to the mating pool shortage for educated women? Adjust their mate preferences? Expand the range of men they are willing to consider as mates? Mating psychology may not be that malleable. The same mating desires responsible for the skewed gender imbalance to begin with continue to create unfortunate obstacles to human happiness. As successful women overcome barriers in the workplace, they encounter new dilemmas in the mating market.

Genuine Disorders or Environmental Discrepancies? Review of an Evolutionary Psychology Explanation of Female Sexual ‘Dysfunction’

Like many other nonhuman primates, men and women engage in sexual intercourse for a myriad of reasons: to satisfy their own sexual desires, to satisfy the desires of their partners, to gain access to resources, and every once in a while, to procreate. A woman’s ability pass her genes on to healthy offspring contributes to her genetic fitness, and this ability is closely tied to the timing and frequency of sexual intercourse. From an evolutionary perspective, there should then be selection pressure for alleles that are associated with high sexual arousal and desire in women.

Epidemiological data, however, indicate that is not the case—recent estimates have suggested that up to 50% of women experience sexual dysfunction, characterized by dampened sexual arousal or desire, or inability to reliably experience orgasm during intercourse. But if natural selection favors alleles related to high sexual desire and arousal (and subsequently, the creation of offspring), why does the prevalence of sexual dysfunction in women remain so high?

A recent article in Adaptive Human Behavior and Physiology by anthropologist Menelaos Apostolou suggests that these clinical concepts we’ve labeled as ‘dysfunctions’ did not represent genuine dysfunctions in the pre-industrial environments where the majority of human evolution has taken place. In such pre-industrial environments, women’s sexuality was strictly regulated by parental and societal forces. Women were required by their parents to refrain from intercourse outside of the context of marriage, and were often married off to partners chosen by the parents. Once in that marriage, it was not illegal for husbands to force intercourse upon their wives. In this sort of environment, what we today would consider ‘sexual dysfunctions’ were not dysfunctions at all, as they did not contribute to a woman’s reproductive fitness—having high sexual arousal or desire would not significantly modulate a woman’s frequency and timing of sexual activity. In fact, low sexual desire and arousal may have even been a good thing, as such women would not be motivated to seek intercourse before marriage or with partners other than one’s husband.

Fast forward to the post-industrial society we live in currently, and the regulation of women’s sexuality in many parts of the world has changed considerably. Rather than being potentially maladaptive as they were during much of human evolution, high sexual desire and arousal are traits that now actually increase a woman’s reproductive fitness. In a society where women freely choose their mates and regulate their own sexual behavior, those with greater arousal and desire may engage in intercourse more often, and thus be more likely to pass on their genes.

This concept, of traits being disadvantageous currently when they were advantageous in ancestral societies, is called ancestral neutrality. The argument that Apostolou makes is that we have not lived in post-industrial societies with unregulated female sexuality long enough for evolution to catch up and ‘weed out’ alleles for low sexual desire and arousal, which explains the high prevalence of sexual ‘dysfunctions’ reported. However, depending on the extent to which low sexual arousal and desire decrease a woman’s reproductive fitness in this post-industrial context, it is likely that the alleles for these traits will become increasingly rare over time.

Apostolou’s paper highlights the important point that our conceptualizations of ideas such as health and illness are strongly time and culture-dependent. Low sexual arousal and desire have transformed from being advantageous traits in pre-industrial societies to being natural variants in female sexuality in the late 20th century, to then being dysfunctions warranting DSM-V categorizations and development of drugs to ‘cure’ them. (Sidenote: women’s sexual function has not been the only arena in which societal views modulate what we view as normal or abnormal. Rather than being labeled as having a mental illness, individuals with what the DSM-V would categorize as schizophrenia in ancestral societies were often regarded as shamans with significant spiritual and healing powers.) It will be interesting to keep tracking how societies define health and illness as they relate to female sexuality as our conceptualizations of sexuality continually develop.

The Evolution of Music as Medicine: Improving Mood Regulation, Focus, and Well-Being

Psychologist Michael Hogan asks at Psychology Today, “What are the adaptive functions of music listening?” He explains:

Research has highlighted mood regulation to be the most important function of music listening, but people also listen to music for its cognitive benefits, such as increased focus and attention, the experience of cognitive complexity, to facilitate social interaction and bonding, and reinforce social identity. More recently, research has started to focus on how music promotes wellbeing, which we can think of as simply the hedonic balance of positive and negative emotions, or more broadly in terms of our life engagement, meaning, and overall psychological and social well-being. It seems that beyond hedonic well-being, the broader, so-called “eudaimonic” aspects of wellbeing become more important as we age, but we know very little about how music interacts with these aspects of wellbeing. Research does suggest, however, that music brings about not only pleasure but also absorption and transcendence in listeners, so it is worth considering how music enhances wellbeing in the fullest possible sense, drawing upon the rich collective intelligence of experienced listeners.

Referencing his research with Jenny Groarke, he writes:

While both younger and older adults emphasized the importance of music in bringing about strong emotions, these emotions had a more positive, transcendent quality for older adults, who consistently spoke about music taking them to “another world”, “a different dimension”, and “transcending the mundane”. Transcendent experiences are functionally significant and have been related to benefits such as increased happiness and meaning in life, higher life satisfaction, and reduced loneliness in older adults.  Indeed, for the older adults in our study it seems that listening to music plays an important role in easing feelings of loneliness. At the same time, while older adults spoke about using music to reduce feelings of isolation, younger adults spoke about how music allowed them to carve out a personal space where they could limit social connection. As one young woman described it, “When I’m listening to music, I can escape sort of, even though there’s people around… I can escape that stress,” (Female, 24). It seems that while younger adults may be using music to ease the stresses associated with their active social lives, older adults may listen to music to compensate for their feelings of social isolation.

Both age groups discussed using music to aid reminiscence. Analysis of the collective intelligence transcripts revealed that reminiscence is linked to personal growth and empathy for older adults, whereas for younger adults reminiscence may serve self-regulatory functions that facilitate coping with life. For example, while older adults spoke about listening to music to bring back fond memories such as “lovely memories of a particular person that may have passed on” (Female, 65), younger adults described using music to consciously remember significant others, for example when feeling homesick, and even for less adaptive reasons such as “break-up songs, just to torture yourself” (Female, 22). In relation to personal growth, older adults described music as enhancing reflection which, in turn, helped them to foster feelings of compassion for themselves and others.

Our study was the first to use Interactive Management to explore the connections between music listening and wellbeing, and consider how the functions of music listening may differ between younger and older adults. It appears that both older and younger adults believe that music has an effect on their wellbeing. A meta-analysis of the systems thinking of younger and older adults highlighted the importance of intense emotional experiences, reminiscence, and eudaimonic experiences such as meaning and transcendence in driving all other adaptive functions of music listening. These aspects of music listening function adaptively to enhance feelings of wellbeing across the lifespan, in old and young alike.

Read the full version of their paper here. And check out their site, The Adaptive Functions of Music Listening.


The Science of Sexy Backs: Women’s Evolved Lumbar Curvature Signals Ability to Handle Shift of Mass During Pregnancy

Evolutionary psychologists tell us there is an unmistakably Darwinian logic to the things we find sexually attractive. As we know, everyone alive today is the product of an unbroken line of ancestors who all succeeded in the game of survival and reproduction.

The first task a person must solve to have offspring is to find a fertile mate. Evolutionary psychology research suggests that modern humans have inherited a preference for looks that signal fertility: a low “waist-to-hip ratio,” for example — that hourglass shape that women aspire to have and men adore. Well, it turns out that a low waist-to-hip-ratio correlates with fewer complications in childbirth. And then there’s how men, more than women, are attracted by cues of youthfulness? In all likelihood, this is because fertility is sharply age-graded in women, more so than in men.

The latest kid on the block of Darwinian approaches to beauty is the unsexy term lumbature curvature. In a new paper published in Evolution and Human Behavior by David Lewis, Eric Russell, Laith Al-Shawaf and David Buss, the authors investigated which kinds of curvature of a woman’s lower back that men find most attractive. The reason? One adaptive problem uniquely faced in our bipedal species is a forward-shifted center of mass during pregnancy.

During pregnancy, if the center of mass could not somehow be moved back over the hips, our ancestral mothers would have suffered a nearly 800% increase in hip torque. One solution that women’s spines — though not men’s — evolved in order to deal with this challenge is a “wedging” in the third-to-last vertebra. That is, women’s third-to-last vertebra is shaped a bit like a wedge, with one thick end and tapering to the other, thinner end.  This makes it easier for pregnant mothers to bring the trunk’s center of mass back on top of their hips by extending their back. However, there is a delicate balance to strike — between enabling a move of center of mass during pregnancy and still retaining ordinary skeletal reinforcement.

To make a long story short, the researchers predicted that men will have evolved a preference for female backs that signal the optimal angle of lumbar curvature, which according to the orthopedic medical literature is around 45.5°. They conducted two experiments to test their hypothesis. First, they showed men images of women in profile, in which they manipulated the curvature of the lower back. (Technically, they varied the external angle formed between the buttock and thoracic spine.) The images that the men rated most attractive were those with a lower back that fit the magical 45.5 optimal degree of vertebrate wedging.

The curvature of the back, however, is not just influenced by vertebral wedging, but also by buttock mass. And in the researchers’ first study, the images varied in “buttock protrusion.” So the researchers conducted a second study in which men viewed images identical in buttock protrusion, but in only one condition was the buttock protrusion a cue to vertebral wedging. They found that men preferred women where buttock protrusion signaled optimal vertebral wedging. Men’s preference for a curved back, then, seems not to be just a by-product of a preference for buttock mass (Sir Mix-A-Lot notwithstanding), but a preference for backs that signal a specific degree of vertebrate wedging.

Here’s to the sexy backs.

Stop Counting, Start Collecting: Hormone Measurements in Evolutionary Psychology Research

In recent years, evolutionary psychologists have conducted lab-based and naturalistic studies suggesting that naturally cycling women (i.e. women who are not on hormonal contraceptives, such as the pill) experience a suite of behavioral and cognitive changes depending whether they are in the follicular, ovulatory, or luteal phase of their menstrual cycles. During ovulation, when a woman’s chance of conception is highest, she is likely to report higher levels of sexual desire, have a strong preference for masculine-looking men, and wear certain types of clothing—specifically, red clothing.

In 2013, a study conducted by psychologists Alec Beall and Jessica Tracy found that women at high conception risk (women who self-reported being on days 6-14 of the cycle) were over 3 times as likely as women at low conception risk (women who self-reported being on days 0-5 and 15-28 of the cycle) to wear red or pink shirts. Day of the cycle was determined by counting the number of days since women’s last self-reported menses.

There was just one problem—that “day of the cycle was determined by counting the number of days since women’s last self-reported menses.” This counting method is frequently employed in studies relating cycle phase to behavior because of its ease relative to collecting and assaying saliva samples for hormone concentrations. However, prior to when this study was conducted, there were several reasons to doubt its accuracy in classifying high versus low fertility days, which may make results from studies using this method suspect.

Acknowledging this flaw, evolutionary psychologists Adar Eisenbruch, Zachary Simmons, and James Roney conducted similar analyses to Beall and Tracy, but instead of using the counting method, they collected saliva samples (that were then assayed for hormone concentrations) each time women came into the lab. They then also used the counting method, and examined the concordance between the counting and hormonal methods of conception risk classification.

Using the counting method, there was no difference in the percentage of low and high conception risk women who wore red. When using the hormonal method, however, a significantly higher percent of high conception risk women wore red than did low conception risk women. So, while the use Beall and Tracy’s methods resulted in an inability to replicate their own original findings, the use hormonal methods for conception risk classification resulted in support for high conception risk women being more likely to wear red.

Perhaps more interesting, and certainly more worrisome than this central finding, was the lack of concordance between the counting and hormonal methods of classification—the two agreed in a mere 64% of cases. In other words, for more than 1/3 of the time, these two methods classified women as being in opposite conception risk categories. Further, almost half of the days identified as high conception risk by hormonal methods were classified as low conception risk by the counting method.

That the counting method can differ substantially from hormonal methods of conception risk classification challenges the reliability of some prior findings of cycle phase effects. While it is certain that using the counting method is easier, quicker, and less expensive than collecting and assaying saliva samples, it is unclear whether these advantages outweigh the findings of Eisenbruch et al.  suggesting that the counting method may be incorrect more than third of the time.

It may be that as evidence of the flaws of the counting method continues to accumulate, its use in evolutionary psychology will become increasingly harder to justify, thus opening the door for broader use of more methodologically-sound research practices.

Men’s Mate Preferences: What OkCupid Can Tell Us About Evolutionary Psychology

In 2014, approximately 10 million people used the online dating website OkCupid. While for users this means that billions of messages were exchanged and (probably) thousands of bad dates were had, for OkCupid CEO Christian Rudder, this means there’s an endless pool of data on interpersonal interactions begging to be analyzed.

In his 2014 book Dataclysm, Rudder analyzes data from OkCupid along with other social media sites (e.g. Twitter) to teach us about how we see ourselves, and how we interact with others. While many of his findings are noteworthy, he describes a phenomenon particularly relevant to the potential evolutionary mechanisms that influence mate choice.

Rudder asked men from ages 20 to 50 to rate the attractiveness of women of all ages. He then figured out the age of the women who looked best (i.e. got the highest ratings) to men who were 20, to men who were 21, and so on.

Men who were 20 rated women who were 20 as the most attractive. Men who were 21 rated women who were 20 as the most attractive. Jumping forward a bit, men who were 30 rated women who were 20 as the most attractive, as did men who were 31, as did men who were 46, as did men who were 47…

As you can see, the men in Rudder’s sample prefer more or less the same thing across all ages: women who are 20. From an evolutionary standpoint, this kind of innate preference for women of this age makes some sense: a woman’s chance of conception is highest in her early 20s, and decreases continually thereafter.

So, if we believe that some behaviors and preferences in men are driven by evolutionary mechanisms to facilitate the creation of offspring, men with preferences for women at peak fertility could potentially be more reproductively successful than men with preferences for women who are older and thus less fertile.>

Interestingly, this preference of men for women in their early 20s did not translate to actual behavior on the site. When indicating their preferences, most men said they were looking for someone around their age, and sent the most messages to women within 10 years of their own age.

This disconnect between what men say they want and who they rate as most attractive may be in part due to what women on the site want. While men rate women who are 20 as most attractive regardless of their own age, women rate men who are in their own age range as the most attractive, and indicate that they are looking for someone in that same range.

What does this mean practically? While a 40 year old man messaging many 20-year-old women on the site may get some positive responses, he is much more likely to get them from women in their 30s and 40s, and should take this into account to maximize his changes of finding love (or whatever else he may be looking for on OkCupid).

For more findings about how Twitter has influenced the way we write, which phrases are most common in White OkCupid users and least common in Asian users, and why the variability in your attractiveness rating is more important than your average rating, check out Rudder’s book, Dataclysm: Love, Sex, Race, and Identity–What Our Online Lives Tell Us about Our Offline Selves.

Hormone Measurements in Evolutionary Psychology Research, Part 2: The Prevalence of False Negatives

In a blog post a few weeks ago, I reviewed a study that highlighted the discrepancies between counting and hormonal methods in classifying women as either high or low conception risk in evolutionary psychology research. I concluded that evidence of such discrepancies may “challenge the reliability of some prior findings of cycle phase effects.”

What I mean to suggest with that sentence is not that previous findings of cycle phase effects are false positives, but rather that some null findings in unpublished studies may actually be false negatives, and/or that cycle phase effects may be stronger than currently suggested in the literature.

But why would using a messy, proxy measurement of conception risk (in this case, the counting method) result in false negative findings, or underestimates of a true effect size? Let’s use a simple thought experiment to make this a little clearer:

Say we have a population of 13 males and 13 females, and we are interested in whether there is a significant difference in height between the two sexes. We measure each individual’s height in inches, arrange them in order, and come up with these data. The pink cells represent values for females, and blue for males.

The two distributions overlap a bit, but overall, it looks like males on average are taller than females. We do an independent samples t-test on our small sample, and voila! At p<0.01, our statistical test is significant, and we can conclude that the average height for males and females differ.

Let’s say that for some reason, rather than asking individuals what their biological sex is, we’ll use a proxy measurement to determine biological sex: hair length. We decide that individuals with long hair will be classified as females, and individuals with short hair will be classified as males.

Unfortunately for us, that is a horrible way to differentiate between the biological sexes in this day and age. Plenty of females have short hair, while plenty of males have long hair (especially these days, with the popularity of man-buns reaching an all-time high).

Our data may end up looking a little more like this—our two columns, rather than being ‘female’ and ‘male,’ are ‘long hair’ and ‘short hair,’ because of how we decided to classify sex. Pink cells still reflect values for (truly) biological females, and blue for (truly) biological males.

The mean heights for these two groups still aren’t the same, but we do the same independent samples t-test that we did earlier, and our p value (p=0.12) is no longer statistically significant. This would lead us to conclude that there is no height difference between females and males; however, since we know this is not true, that conclusion would be a false negative.

In the thought experiment above, about 31% of the total sample was misclassified by sex, and this magnitude of misclassification was enough to lead us to a false negative finding. Looking at cycle phase research specifically, classification of days as being either low conception or high conception using the counting method may be incorrect up to 36% of the time when compared to more accurate, hormonal methods. While most of the women classified as high conception risk by counting methods are classified correctly and thus display a specific phenotype in behavior or preferences, mistakenly including low conception risk women (who display a different phenotype) in that group interferes with our ability to truly understand the full extent and magnitude of cycle phase effects.

Now, it has been suggested that some previously reported findings are false positives (rather than false negatives) due to something called ‘researcher degrees of freedom.’ Because the days of the menstrual cycle considered high or low conception risk days are not agreed upon, the classification schema used by a team of researchers to distinguish between phases of the menstrual cycle is in part arbitrary (see this article for a great chart showing the variability among studies in the way phases of the cycle are defined). If statistically significant cycle phase effects are not observed when using one classification schema, it could be that researchers change the days they consider to be high and low risk, and do so until the desired effect is significant.

Though this is possible, meta-analyses and examination of p-curves suggest that this is not the case, and that further inquiry on the extent and breadth of changes in behavior and cognition over the menstrual cycle is warranted.

Note: For those reading who are as interested in counting and hormonal methods of conception risk classification as I am, check out this cool recent article in Evolution and Human Behavior.

Special thanks to Adar Eisenbruch, a current evolutionary psychology graduate student, for his guidance on topics discussed in this post.

Are You Rolling On Dubs? The Evolutionary Psychology Of Vehicle Mods

Post by Jessica S. Kruger, a University of Toledo Health Education doctoral student with a cognate in Psychology, who did the research with her husband, evolutionary social psychologist Dr. Daniel J. Kruger, a Research Assistant Professor at the University of Michigan.


“ARE YOU ROLLING on dubs?” Not long ago, I only knew this as a tag line in a rap song.



Two years ago, we moved to a historic neighborhood in an urban area. As evolutionary researchers, we were fascinated by what we saw there. One thing we noticed was the high proportion of vehicles with large and shiny rims (wheels). There is even a store just a few blocks from where we live that sells these rims. After driving by so many times, I decided to stop in and investigate. I was stunned to learn how expensive they could be, and intrigued that we would often see very fancy vehicles parked in front of houses that were in various states of decay.

We understand these patterns through the framework of Life History Theory:

Life history theory … is a branch of evolutionary theory which predicts behavior based upon people’s [potential lifespans, vis a vis how stable or risky their environment is]. It suggests that as people believe they are likely to live longer, decisions related to certain milestones such as marriage, having babies, and divorce may be delayed in favor of other activities such as education. … Life history theory can help us understand how we make important decisions that affect our lives.

Some researchers describe life history as a continuum from slow to fast. This is because relatively “faster” species and individuals tend to reproduce earlier and more prolifically, but also tend to die earlier. In evolutionary terms, neither fast nor slow life histories are inherently good or bad. An individual’s life history is shaped in part by the environment in which it grows up. When conditions are unpredictable and the chance of early death is high, individuals seize opportunities when they can, before it is too late. If conditions are predictable and the chance of early death is low, individuals take a less risky, long-term approach.

Each individual has a limited amount of time and energy, so one has to make “trade-offs” in how much effort to invest in each aspect of life. One of these trade-offs is between mating effort (getting new sexual partners) and parenting effort (investing in offspring). For example, a male peacock has a big and beautiful tail. Charles Darwin was puzzled by peacock tails and wondered how they could have evolved, as they are cumbersome and could attract predators. He later realized that peacock tails did not evolve because they helped peacocks survive, but rather that this costly trait served as a signal of the male’s quality. The more brilliant the plumage, the more attractive it is to potential mates.

We concluded that the extravagant wheels we saw were a function of mating effort, a costly signal analogue to the peacock’s tail, used to gain status and attract partners. We decided to conduct a study to confirm this idea. We searched the Internet for before and after pictures of cars that had rim upgrades. We found suitable pictures of a Jeep Rubicon and a Chrysler 300. We predicted that people would rate a male owner of a car with upgraded rims as higher in mating effort, lower in parental effort, more interested in brief sexual affairs, and less interested in long-term committed relationships than men with stock vehicles.


The results from ratings of 339 college students generally confirmed our predictions. The patterns were stronger for male participants, and both cars seemed to be associated with a high mating effort (and lower parental effort, etc.) life history regardless of the wheels they had.

I am on the board of a grassroots non-profit inner-city gym for local youth. I was talking with people there about the project, and they were incredulous that we needed to do a study to figure this out; to them it was so obvious.

Rims can be thought of jewelry for your car and, in evolutionary terms, a display of resources to attract potential mates.

We are glad to shed more light on conspicuous consumption and explain an apparent paradox (why people in resource-scarce environment would spend so much on these products) with the strongest theoretical framework in the human sciences.

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I like to get into my research.


This research was presented by Jessica Sloan Kruger at NEEPS 2015, the NorthEastern Evolutionary Psychology conference. Dates and info on NEEPS 2016 and other the 2016 ev psych (and related) conferences here.

The Evolution Of Fun Names For Scientific Theories: The “Sneaky F*ckers” Strategy Has Company

The late British evolutionary biologist John Maynard Smith came up with the “Sneaky F*ckers” strategy — in short, explaining a way that beta males get the girl. DragonflyIssuesInEvolution explains:

The term “sneaky fuckers” was coined by evolutionary biologist John Maynard Smith to describe subordinate males who take advantage of the opportunity to mate with females while dominant males are otherwise occupied, leading to their reproductive success (Smith, 1993). It was originally thought that in some species such as deer and gorillas, only the dominate male mates successfully. But, through direct observation and DNA analysis, it is now known that often other males surreptitiously successfully mate when they can find the opportunity.

Basically, while the alpha male is off, oh, fighting the war, the beta male is sneaking sex with their woman. Maynard Smith has long held the lead for fun names of theories, but there’s a now nice showing from the Los Angeles contingent.

Yes, we’ve got some Americans losing the stuffy on theoretical names, with the “Crazy Bastard Hypothesis.” Evolutionary social psychologist Frank T. McAndrew covers the fun on his blog at Psychology Today:

Recently, a team of anthropologists at UCLA led by Dan Fessler tested what they called the “Crazy Bastard Hypothesis” in a series of studies. They gathered data online from thousands of Americans and in person from dozens of individuals in the Fiji Islands. They had people read short scenarios about individuals who engaged in risky, daredevil behavior or in more cautious, risk-averse behavior. They then asked them to make judgments about the characteristics that they thought the person in the story might possess. Among other things, the daredevil was perceived to be taller, stronger, and generally more physically formidable than the cautious individual.


Their “Crazy Bastard Hypothesis” gives us a fun and more complete way of thinking about risky male behavior.  Now, it is no longer just about advertizing genetic quality, but it is also about advertizing how one might behave as an adversary or an ally. If you see a “crazy bastard” who behaves with apparent disregard for his own personal well-being by doing things that would scare ordinary men away, you definitely end up wanting to have this person as a friend rather than as an enemy. Even though the crazy bastard’s behavior is not overtly aggressive, one can easily imagine the terror of dealing with such a reckless opponent in combat and the comfort that one might have going into battle with that individual as a comrade. Going way back to the dawn of recorded human history one can find rituals (often involving excessive consumption of alcohol) used by warriors to at least temporarily make themselves feel and appear to be formidable crazy bastards as a way of intimidating their enemies and taking the fight out of them before the battle even began.


Perhaps the “Crazy Bastard” is not so crazy after all?

Buy Frank T. McAndrew’s book, Environmental Psychology.

Boy Next Door or Abs Galore: The Discrepancy Between What Men Think Is Hot and Reality

Keeping in line with my short-running streak of posting about getting in with the opposite sex, guys, do I have more good news for you!

A study commissioned by the U.K. underwear company, Jacamo, finds that women aren’t really that into the super cut men you see in men’s underwear ads, but rather the ones you see mowing the lawn shirtless on weekends.

“72 percent of women in the UK actually prefer men with the “boy next door” look as opposed luscious hulks.”

The study also shines light on the very interesting discrepancy between what men think women think and what women actually think:

“While men state that a woman’s ideal man would be made up of Justin Bieber’s hair, Gerard Butler’s [chiseled] face, Hugh Jackman’s moviestar arms, David Gandy’s tight abs and Cristiano Ronaldo’s smooth legs, the response from women showed a contrasting view, set to be welcomed by men across the country.

“… In reality, women in the UK lust over Prince Harry’s smile and comedian James Corden’s hair, research says.

“Men with well-toned bodies are, initially, regarded as attractive, but it is the man with the little bit of excess flab around the waist who often wins the day,” states Jacamo’s press release.”

This is interesting from a mating perspective, since what men are pursuing as a desired standard isn’t actually what their target audience is after at all (I have my own concerns over the ladies’ love of Prince “Hairy” here). Even further, the social stress to obtain and the desirability mismatch of this “ideal” body type may be having a negative impact on men’s self esteem.

Dove has famously campaigned for acceptance of all female body types; however, men are a little short on body-type support groups. The article ends concludes with the notion that men and women aren’t so far apart in fretting about body image:

“… as many as 62 percent of men in the UK are still persuaded that ladies would rather go for a man with “the gladiator look,” and that many men suffer “pangs of anxiety when they fail to match up this image.

“Who says body confidence is only women’s issue?”